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About
Performance Lexus RiverCenter
INTRODUCING PULSE®
Rear-End Collision Deterrent System
90% of rear-end collisions
could be avoided*
THE SAFER BRAKING TECHNOLOGY
The name says it all. Pulse® is the rear-end collision deterrent that rapidly pulses your third brake light 4 times when you press the brake pedal. (The pulsing does not repeat upon any subsequent application of the brakes for 5 seconds so as not to annoy trailing drivers in stop-and-go traffic.)
According to a study by Daimler-Benz, if passenger car drivers have a 0.5-second additional warning time, about 60% of rear-end collisions can be prevented. An extra second of warning time can prevent about 90% of rear-end collisions.*
*NTSB, Vehicle and Infrastructure-Based Technology for Prevention of Rear-End Collisions, NTSB/SIR-01/01, PB2001-p17003, 05/01/01, pg. 1
Our commitment is to you…
Our customer and your family members!
In keeping with our commitment, we have installed Pulse® on all of our new cars and SUV’s to help protect you and your family from distracted drivers; the leading cause of rear-end collisions.
Drivers are easily distracted by:
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Talking on the phone
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Text Messaging
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GPS/Infotainment
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Children and Pets
-
Eating while driving
WE HAVE YOU COVERED.
THE WRECK STOPS HERE!
THE NAME SAYS IT ALL
Pulse is the rear-end collision deterrent that rapidly pulses your third brake light 4 times when you press the brake pedal (the pulsing does not repeat upon any subsequent application of the brakes for 5 seconds so as not to annoy trailing drivers in stop-and-go traffic). According to the Department of Transportation (DOT), 90% of rear-end collisions could be avoided if the trailing vehicle had one extra second of warning.* Pulse provides that warning.
We care about your safety and the safety of your family.
YOU CAN’T LIVE WITHOUT A PULSE™
ASK YOUR PRODUCT SPECIALIST ABOUT PULSE®
Performance Lexus RiverCenter is located at:
633 West 3rd Street • Covington, KY 41011